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Best Practice #3: Promote Auto-Renewals
Aptify's third best practice recommendation is to encourage members to sign up for auto-renewal. This eliminates the need to send out multiple reminders and makes it easier for members to stay active with their membership.
The Auto-Renewal best practice recommendation includes:
- 60-day advance notice to a staff member for standing orders that will not fulfill without user intervention
- 30-day advance notice to members for standing orders that should fulfill without error
- Process to automatically generate renewal orders using Aptify Standing Order functionality
- Thank you notice sent out to members who were auto-renewed today
This workflow uses several elements:
- Standing Orders That Will Not Fulfill in 60 Days List View: This filtered view displays the standing orders for membership subscriptions that are scheduled to auto-renew in 60 days but will not based on the payment information defined on the Standing Orders record. You can find this view in the sa user's Membership Renewal Workflow shared folder for the Standing Orders service. Aptify recommends that you use the Aptify View Scheduling feature to distribute a daily report to staff members so these standing orders are reviewed and modified as necessary before the renewal date. The standing orders returned by this view meet the following criteria:
- Is Active
- Is scheduled to renew in 60 days
- Does not have an appropriate payment method specified, for example, the credit card has expired or will expire before the renewal date
- Is tied to a subscription for a membership product
- Is tied to a subscription that has the Auto Renew option enabled
- Send Membership Auto Renewal 30-Day Notice Scheduled Task: The first step in the AutoRenewal workflow is to send out a notice 30 days prior to renewal to members. This gives the members an opportunity to opt-out of the auto-renewal process if desired. By default, this scheduled task is configured to run daily. Running the process daily is the recommended approach for organizations that have a rolling membership model. For organizations that use a calendar year model where all memberships expire on the same day, you can choose to have this task run just once a year, 30 days before the membership expiration date. When this task executes, it runs the Send Email with Message Template process flow.
- Send Email with Message Template Process Flow (30 Day Notice): This instance of the process flow sends out a pending auto-renewal notice (see the Membership Auto Renewal 30 Day Notice message template for a sample notice) to members whose membership subscription will auto renew in 30 days, as identified by the Standing Orders Scheduled in 30 Days list view.
- Standing Orders Scheduled in 30 Days List View: This filtered list view displays the membership subscriptions that will be auto-renewed in 30 days. You can find this view in the sa user's Membership Renewal Workflow shared folder for the Standing Orders service. The standing orders returned by this view meet the following criteria:
- Is Active
- Has an expiration date 30 days or more in the future
- Has a payment method that can be successfully applied to a new order, such as a Purchase Order or a credit card with a valid expiration date
- Is scheduled to renew in 30 days
- Is tied to a subscription for a membership product
- Is tied to a subscription that has the Auto Renew option enabled
- Fulfill Membership Auto Renewals Scheduled Task: This scheduled task is configured to run daily at 6 am to fulfill standing orders for memberships that are scheduled to automatically renew that day. This scheduled task runs the Fulfill Membership Auto Renewals process flow.
- Fulfill Membership Auto Renewals Process Flow: This process flow runs the Standing Order Fulfillment component for the standing orders identified in the Today's Standing Orders Renewals source view.
- Today's Standing Orders Renewals List View: This view identifies standing orders that are scheduled to be fulfilled today. You can find this view in the sa user's Membership Renewal Workflow shared folder for the Standing Orders service. The standing orders returned by this view meet the following criteria:
- Is Active
- Has an expiration date of today or in the future
- Has a payment method that can be successfully applied to a new order, such as a Purchase Order or a credit card with a valid expiration date
- Is scheduled to renew today (but has not renewed yet)
- Is tied to a subscription for a membership product
- Is tied to a subscription that has the Auto Renew option enabled
- Send Auto Renewal Thank You Note Scheduled Task: This scheduled task runs daily to send a follow-up thank you note to members whose membership was automatically renewed today. By default, the task is configured to run daily at 8 am. It should be run after the Fulfill Membership Auto Renewals scheduled task is complete and after the generated orders have been shipped. If your system is not set up to automatically ship orders that do not require fulfillment, then a user should manually review and ship the generated renewal orders before this schedule task runs. In this case, you may want to schedule this notice to go out later in the day after a staff member has had a chance to process them. This scheduled task runs the Send Email with Message Template process flow.
- Send Email with Message Template Process Flow (Thank You Notice): This instance of the process flow sends out a Thank You notice (see the Auto Renewal Thank You Note message template for a sample message) to members whose membership subscription was automatically renewed that day, as identified by the Today's Standing Orders Renewed list view.
- Today's Standing Orders Renewed List View: This view identifies standing orders that were fulfilled today. You can find this view in the sa user's Membership Renewal Workflow shared folder for the Standing Orders service. The standing orders returned by this view meet the following criteria:
- Fulfilled today
- Is tied to a shipped order
- Is tied to a subscription for a membership product
- Is tied to a subscription that has the Auto Renew option enabled
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