Once an organization has analyzed their CES values at a given point of time using segmentation analysis they will also want to analyze these same values over a specific period of time. This trend analysis helps with understanding how the CES values are shaping up and assist in predicting the future of your member engagement. Below are lists of examples of trend analysis that can help an organization proactively act to improve member engagement:
Rising Stars
The following views are related to rising star trend analysis:
Rising Stars are the members or segments for which the CES values have increased considerably over a period of time. You can use the above views in Aptify on your CES dashboard or, you configure alerts to monitor these segments. Rising Stars are the members which are extremely vital for your organization's growth. Your organization can reach out to these members to extract their maximum potential.
Fading Stars
The following views are related to fading star trend analysis:
Fading Stars are the members or segments for which the CES values have decreased considerably over a period of time. You can use the above in Aptify on your CES dashboard or configure alerts to monitor Fading Stars. Your organization will need to find ways to keep these members engaged.
Specialists
The following view is related to specialist trend analysis:
Specialists are the members which have a high value for a certain engagement KPIs while also having a low overall CES score. Your organization can reach out to these members and tap their potential regarding that particular KPI. This in turn, might also increase their overall CES score. A particular example of Specialists is Unconnected Knowledge Centers. These are the people who have a lot of knowledge but have not been part of committees or do not have active roles to share knowledge.
Association Level Trends
The following view is related to specialist trend analysis:
The Association Level CES value should be one of the most important values on the organizations' quarterly or annual report. Revenue reflects what an organization has earned this year but a CES value reflects what an organization will earn in the coming years.