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The following services and processes for each service are covered in detail within this chapter:
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The Advertising Contracts service contains the agreement information between the organization offering the advertising space and the advertiser, which may be an agency or an individual company. The Advertising Contracts record can contain agreement information for one or more advertisement orders for one or more different publications. The following steps discuss the options for creating an Advertising Contracts record.
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The advertiser (or agency, if specified) must have an approved credit limit status in order for Insertion Orders records to be saved. This is because the insertion order is generating a purchase order type order and an approved credit limit must be established before the purchase order can be saved. If you need to update the credit status, you can do so from the contract by opening the advertiser's or agency's Companies record and modifying the credit status. |
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Customer A commits to a contract to advertise in 12 publications during the course of the contract term but only advertises in 6 issues. Assume the cost per issue is $1,000 under the 12x Frequency and $1,500 under the 6x Frequency. If the Short Rate Penalty is 10 percent, at the end of the year the customer would be charged the difference between the rates, or $500 per issue plus a 10 percent penalty: (500 x 6) x 1.1= $3,300. The penalty is needed to provide an incentive for advertisers to only commit to frequencies if they really intend to advertise in the required number of issues. |
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The Publications tab lists the different publications and their selected rate cards and frequencies. For example, if the advertiser wishes to run the same advertisement in several magazines, enter all the publications, the desired rate cards, and the desired frequencies on this tab. At least one Publications record is required on the Advertising Contracts record, but only one Publications record for each publication product can be listed on this tab.
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Only the frequencies used in the Rates records on the Rate Card selected are available in the list. |
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The Sales Rep tab identifies who is responsible for the contract and who qualifies for the commission on the sale and order. Often more than one person is involved in a contract and the commission is split. The Sales Rep tab tracks the primary sales representative and any subordinate sales representatives for the specific contract. Percentages can be split among the sales representatives.
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When adding additional sales representatives, the total of the split percentages for all sales representatives cannot equal more than 100%. |
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