The Advertising Contracts record maintains information about contracts (such as rate cards, sales representatives, and orders) that advertisers are negotiating or have signed.
Advertising Contracts Record
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Name (required)
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If an advertiser commits to an advertising contract but does not fulfill the contract, the advertiser may be required to pay a short rate penalty. Enter the penalty percentage here — : enter "10" to indicate 10%.
Info: For example, an
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An advertiser may commit to 12 advertisements, one in each issue of a monthly product for one year. By committing to a large number of advertisements, the advertiser gets a discount. If the advertiser only follows through with buying 6 of those advertisements, a Short Rate penalty percentage may apply. The penalty is intended to recover the amount of the discount that was not "earned," and to discourage advertisers from overestimating the number of advertisements they will buy. Calculating the Short Rate is a report-driven function. Run a report at the end of the year to see which advertisers did not fulfill their contracts, then apply the short rate penalties as agreed to and send out the bills. |
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Discount IO Rate Card Amt (read-only)
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