The Competitors record tracks information about any known organizations competing for a particular opportunity. These records appear under the Opportunities record's Competitors tab. See Competitors Tab .
Competitors Form 
Comments Tab
This tab stores any comments concerning a competitor for a particular opportunity.
General Tab
Competitor (required)
The name of a company competing for a particular opportunity. This field links to the Companies service.
Sales Person
The name of the sales person at the competing company. This field links to the Persons service.
Description
A description of the competitor and its approach towards the opportunity.
Reseller ID
If the competitor is working with a reseller, this field specifies that reseller. This field links to the Companies service.
Status
The status of the competitor with respect to this opportunity. Available options are Active and Inactive.
Rank
The relative strength of the competitor as a compelling alternative to your organization for this opportunity. The field includes a set of rank options from 1st to 8th.
Probability
The probability that the opportunity will be won by this competitor.
Lost To
If this option is selected, the opportunity was lost to this competitor.
Lost To Reason
If the Lost To option is selected, specify the reason why the opportunity was lost to the competitor in this field. You can enter any value or select from one of the pre-populated options, including Lowest Bid, Feature-Set Fit, Industry Experience, Local Presence, and Larger Company/Brand.
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