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If an opportunity is lost, follow these steps to update the Opportunities record:

  1. Open the Opportunities record.
  2. On the Status tab, enter the date the decision was made in the Actual Decision Date field.
  3. Change the Status to Lost.
  4. Change the Stage to a value that indicates that the deal has been lost.
  5. Click the Details tab and specify the name of the competitor to whom the deal was lost (if known) in the Lost To field. (This field links to the Companies service.)
  6. If the competitor who won the deal is recorded on the Opportunities record's Competitors tab, open that Competitors record and select the Lost To box and select a Lost To Reason.

    Tracking -Competitor for Lost -Opportunity

  7. Add any applicable comments or other information to the record.
  8. Create a Status Report for this opportunity if necessary (see Recording Opportunity Status Reports).
  9. Save and close the Opportunities record.
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