Adding Prospects from Campaign Segments

A campaign may have multiple target audiences that each requires a separate marketing effort. The Campaign Segments service lets an organization define the members of a target group and store documents related to the customized marketing effort.

After defining a campaign's segments, you can run the Campaign List Builder wizard to import the prospects identified by each segment into a Campaign's Prospect List.

This topic covers the following sub-topics related to setting up and using Campaign Segments:

• Creating a Campaign Segment
• Adding Campaign Documents to a Segment
• Running the Campaign List Builder Wizard