Creating Advertising Position Codes
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Advertising Position Codes records store information about advertisement placement holders. Each record defines a position in the publication. The different positions allow for different prices for an advertisement placed on a more prominent position of the publication such as the inside front cover or the back cover. The position codes can be created to match a publication's standard layout that is used issue after issue.
Position codes, along with size codes, color codes, and frequency codes are used to create Rates records on the Advertising Rate Cards form.
Follow these steps to create a position code:
- From the Advertising Position Codes service, open a new Advertising Position Codes record.
- In the Name field, enter a name for the position.
- In the Description field, enter an optional description to further define or clarify the position code name.
- Click Save to finish creating the new Advertising Position Codes record.
- Repeat steps 1 through 4 for each new Advertising Position Codes record.
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Note Concerning Position Codes for Classified Advertisements
When using the Classified Advertisement feature, it is best to establish a position code for the classified advertisements. Because position codes are used in Rates records to determine pricing for classified advertisements, if you plan on having different pricing structures for different classified advertisement sections, create different classified advertisement position codes. Use a name for the position code that identifies the sections in the classified advertisements. For example, to charge a different price for Help Wanted type classified ads and For Sale type classified ads, create two different position codes, one called Help Wanted and another called For Sale. These position codes can be used when creating prices through the Advertising Rate Cards records.
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